Daisy is a Principal at FT Strategies where she oversees large-scale consultancy projects working across all FT Strategies solutions. Previously, she worked at Reuters where she was Director of Global Customer Experience responsible for their website and reader revenue. Daisy has also spent over eight years at the Financial Times, leading customer research teams in London and New York and working closely with the B2B sales and product teams to define key strategic research initiatives. She has an MBA from the IE Business School, Madrid.